[Hong Kong, 18 March 2026] Asthe free‑to‑air television channel under i‑CABLE Communications Limited(Stock Code: 1097),HOY rooted in Hong Kong with a global perspective, delivering smart, creativeand entertaining content. At Hong Kong International Film and TV Market (FilmArt)this afternoon, HOY unveiled its 2026 program lineup through a spanning News& Finance, Sports, Music & Entertainment, and Lifestyle Variety preview.

Supportedby Multiple Partners, Over 200 Industry Professionals Joining the Parade

Led by Chief ExecutiveOfficer and Executive Director, Ms. Ivy Wong, the event brought together over50 distinguished guests, including Chief Sports Officer, Mr. Patrick Lee, ChiefNews Officer, Ms. Regina Kwan, Chief Content Officer, Ms Cora Yim, veteranmedia professionals and program hosts, Stephen Chan, Derek Lee and Kenneth Chan,local athletes, Phoebe Tung, ChoYiu Yeung, Salom Yiu, and PuiYin Ip, renowned Cantopopproducer, Keith Chan, along with a host of star presenters and talented youngsingers. HOY concluded the parade with a group photo featuring participatingartists and partners, celebrating the presence of over 300 industry guests.

Ms. Ivy Wong,Chief Executive Officer and Executive Director of i‑CABLE Communications Limited said, “Startingfrom today, HOY will transform to HOY Media Network, an all-rounded media networkrooted in Hong Kong and reaching to the international stage. True to its name,HOY is here to broaden perspectives and open new horizons for audiences. At thesame time, we are committed to taking our original creations and Hong Kongstories beyond borders, discovering opportunities over the world. Anchored infour key pillars, from News & Finance, Sports, Music& Entertainment, to Lifestyle Variety, HOY Media Network will collaboratewith various partners to unveil a refreshed content lineup starting in mid‑May, and connecting with Global Chinese communities.”

Ivy added,“Grounded in Hong Kong culture, HOY Media Network takes Hong Kong storiesbeyond borders, maximising their impact through both online and offlineplatforms. By breaking away from traditional broadcasting frameworks andaligning with the Greater Bay Area development strategy, we are open to inviteslike‑minded partners across industries and regions to co‑create impactful content, programmes that targetvarious demographics and unlock limitless creative opportunities.”

Full‑Scale Upgrade Across Four Key Content Pillars in 2026:

In‑Depth News and Financial Analysis: With i‑CABLE’s trusted news network, HOY will deliver moreanalytical and in‑depth contentthis year. A dedicated Hong Kong IPO special series will take a deeper diveinto the financial markets; while flagship news program “On the Frontline” willmark its 1,000th episode milestone, and remained firmly rooted in Hong Kong andfocused on the city’s most talked‑about topics.

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Exclusive SportsBroadcast: Leveraging HOY’s strong media network, HOY will be streaming more than1,000 local and international football, basketball and sporting events acrossits online and offline platforms. i‑CABLECommunications has also secured the Hong Kong exclusive official broadcastrights for the “20th Asian Games Aichi–Nagoya 2026” for 8^thconsecutive years. With its integrated platforms, HOY will deliver thousands ofhours of Asian Games streaming, offering multi‑angle access to the thrilling moments of Hong Kong and national athletes,as well as exclusively broadcast the Hong Kong Sports Stars Awards, providingcomprehensive coverage of the local sports scene—from live competitions to theawards ceremony.

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Premium Cross‑Regional Music Entertainment: In partnershipwith key sports organisation, HOY is creating a pop music space spanning over10,000 sq. feet, bringing plentiful opportunities for young talents, and nurturingemerging local artists and local music presence. Hosted by renowned producerKeith Chan, “Canto Song for Everyone” brings together local starred musiciansincluding Phil Lam, Kiri T., Gigi Cheung, Feanna Wong and Cath Wong, who willteam up with cross‑regional artistsfor special duet performances. In collaboration with leading record labels, theprogramme aims to take Cantopop onto the international stage.

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All‑Round Trend‑Driven Variety Line‑up: Despite the  return of flagship programs such as “The Undercover Tour 6.0” and “Theme  Cook”, HOY will roll out a series of lifestyle‑driven content tailored to audiences of all ages. Designed for younger  viewers, “I Want to Be A YouTuber” takes audiences into the digital world of creative  content creation. New programs “The Ninth Fortune Guestroom” and “Drink Across  Asia” celebrates stylish and quality living. Staying ahead of trends, HOY  will also spotlight popular themes such as travel and wellness through  curated titles including “Stephen’s Tour”, “Railway Traveller 5”, “Health  Concern Group” and “Sports Concern Group”, delivering content that resonates  with Chinese audiences across generations.

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NewChapter of HOY: Classic Continuity × Innovative Evolution

AtFilmArt 2026, i‑CABLE unveiled a neon‑inspired exhibition zone thatcaptures Hong Kong’s vibrant cultural identity, bringing HOY’s upgraded keypillars from the lens into real life as one of the most popular photo-takingspots at FilmArt 2026. The News Zone recreated an anchor desk on site todeliver an immersive broadcast experience; the Music Zone celebrates thetimeless appeal of classic Cantopop; the Sports Zone builds momentum ahead ofthe Asian Games; and the Variety Zone featured a dedicated “Program Wall,”offering a first look at the year’s major highlights.

Poweredby deep global expertise in digital media and marketing, HOY is shaping thefuture of content through bold collaborations with international, regional andlocal partners. By curating programs tailored to middle‑class audiences and trend‑driven younger viewers, HOYaims to unlock the full potential of the Hong Kong market and continue to“open” new possibilities through high‑quality, compelling content.

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