(June 16, 2025, Hong Kong)- i-CABLE Communications Limited (Stocks Code: 1097) is set to fullyexpand into the micro-drama market. Recently, the company signed a memorandumof understanding with the mainland micro-drama platform Saros TV to introduceselect content on the HOY app’s micro-drama platform for on-demand viewing. The HOY micro-drama platform is scheduled to launch in the third quarter. The group isalso enhancing platform development to distribute HOY program beyond the HongKong market and is adopting new technologies to improve advertisingeffectiveness, further deepening the group’s development on all-media strategy.

Signed agreement with Saros TV: The first local media to fully enter themicro-drama market

The group is engaged in multifaceted collaborationswith emerging micro-drama platforms, including Saros TV. These initiativesinclude establishing a micro-drama library, building a micro-drama platform,and developing overseas markets. Additionally, the group is preparing toco-produce and independently shoot micro-dramas, as well as create tailored promotionalintegration plans for clients. Saros TV, targeting overseas audiences, boasts alibrary of tens of thousands of micro-drama episode, aiming to promote qualityshort dramas as cultural products intentionally.

The group is also preparing to producemultiple high-quality micro-dramas in collaboration with serval well-knownactors, covering a variety of genres including crime, comedy, and romance. Additionally, the group is exploring co-production opportunities for micro-dramas with bothdomestic and international partners, including Saros TV. By leveraging its originalmicro-dramas, the group aims to expands into Asian and other markets, positioningitself as the first Hong Kong media to fully participate into the micro-dramamarket.

In recent years, micro-dramas have experienced rapid growth in mainland China, primarily viewed on mobile phone devices. Each episode lastabout 1-3 minutes, making them particularly popular among younger audiences andwomen. According to market search, nearly 37,000 micro-dramas were launched inmainland, with the market size surpassing that of the film industry, reaching50.4 billion RMB- a year-on-year growth of 35%. It is projected that by 2025,this figure will exceed 60 billion RMB, with rapid expansion into overseasmarkets. This reflects the significant development of the micro-dramamarket, aligning well with the group’s all-media strategy.

i-CABLE Fastchannel streaming service expands overseas, first stop in Macau

Additionally, i-CABLE is set to launch the i-CABLE Fast Channel in July, offering adiverse range of content. This channel will feature programs from its three HOY channels, as well as content fromvarious suppliers in mainland China and overseas. Utilizing newtechnologies which aims to enhance the viewing experience for audiences,significantly expanding the quality and quantity of premium content availablefor free to viewers in Hong Kong.

i-CABLE Fast will launch in Macau through partnerships with China MobileInternational, CTM – Macau Telecom Company and Hong Kong Artificial IntelligenceLAB. This collaboration leverages new technology to provide seamless onlineaccess to HOY programs for nearly 700,000 residents in Macau, ensuring an enhanced streamingexperience. Our next step is to expand i-CABLE Fast to otherregions, further broadening our market presence and enhancing the influence andrecognition of HOY brand on an international scale.

Partnership with Broadpeak and The Trade Desk to enhance advertising efficiencyand drive revenue growth

The HOY official app has engaged in a deep collaboration with cloudadvertising technology platform - Broadpeak and advertising platform – TheTrade Desk. This partnership aims to boost the accuracy of ad targeting on ourstreaming platforms, improving delivery efficiency and assisting clients inimplementing more effective advertising strategies. By synchronizingenhancements in both content and advertising efficiency, better servicedelivery can be provided to audiences and advertisers, attracting more usersand increasing advertising revenue.

The Chief Executive Officer and Executive Director of i-CABLE Communications Limited, Mr ToChi Hak, stated that the recent initiatives focused on micro-dramas throughoutthe HOY app, the Fast platform, and the online advertising technology platformfurther advance the group’s comprehensive all-media development strategy.Thanks to the relentless effort of the entire team, the group has completed several importantfoundational technology developments within six months, enabling theintroduction of more innovative technologies and diverse content, such as integratingThe Trade Desk’s network identify solutions, Unified ID 2.0 (UID2) and Openpathtechnology. In the future, the group will continue to optimize the multimediaaudience experience, enhance brand influence and financial performance, and laythe groundwork for future growth in the media business.

About i-CABLE Communications Limited

i-CABLE Communications Limited (Stock Code: 1097)is a comprehensive telecommunications service provider in Hong Kong, boasting alarge and influential audience in both television viewership and communicationservices. The company owns and operates a cable telecommunicationsnetwork that covers nearly the entire territory, providing media and telecomservices to over two million households. Additionally, the group is one of theHong Kong’s prominent producers of television and multimedia content, creatinghigh-quality programs focusing on news, information, sports, and entertainment,and distributing them through both traditional and new media platforms.

About Saros TV

Saros TV is an overseas micro-drama platform founded by the mainlandmicro-drama production company Suoyou (Huangzhou) Network Technology. It aims to promote quality shortdramas as cultural products internationally. The platform features a library oftens of thousands of micro-drama episodes and plans to offer six majorvoice-over options with real-time subtitle switching for 187 countries andregions worldwide.

About The Trade Desk™

The Trade Desk™ is an advertising technology company thatprovides buy-side, omnichannel programmatic advertising purchasing services. ThroughThe Trade Desk’s self-service cloud platform, advertisers can create, manage,and optimize digital advertising campaigns across various formats and devices. Theplatform integrates key data, traffic resources, and media asserts to ensuremaximum reach and decision-making capabilities.

About Broadpeak

Broadpeak is a leading streaming technologycompany in Europe, specializing in server-side ad insertion (SSAI) technologyto enhance content delivery efficiency and improve viewer experience.

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